A personal reflection on identity, politics, and speaking out during global crises, why neutrality is no longer an option.
Author: Rusul Alrubail
Trusting Myself is the Most Underrated Business Strategy
We're constantly bombarded with advice on how to pitch, how to lead, how to grow, scale, pivot, exit. One thing I’ve learned on this journey is no strategy matters if I don’t trust myself first. Trusting my gut instinct made the difference between failure and success, and not trusting myself has backfired on me more … Continue reading Trusting Myself is the Most Underrated Business Strategy
Leaving your 9-to-5 for a startup? Here’s how to set yourself up for success
Leaving your 9-to-5 for a startup? Here’s how to set yourself up for success
The Impact of AI on Writing: Finding Your Voice
What does AI mean for writers? Explore how ChatGPT can support writing while preserving your voice, originality, and creative process
End of year update
It's been a long time since I've written anything, or even shared our work online. Life has been super busy. We added two additional members to our family, they are now 2.5 and 15 months. Being a mom of 4 has been an entirely new journey. Having to navigate being a mom to a toddler … Continue reading End of year update
Equity and Authenticity
“Bring your full self”, “you belong here”, “reach your fullest potential” are all encouragement slogans that are used by people, companies, and organizations in attempts to create an inclusive culture for their teams and co-workers. And while the sentiments are positive, and even necessary, it communicates one thing: in order to create an equitable and … Continue reading Equity and Authenticity
What does ‘breaking barriers’ really mean for founders?
People love talking about “breaking barriers” nowadays. But what does that really mean? Who’s putting up these barriers and what does breaking those barriers look like?
Our brains Off Social Media
How many times have you thought about taking a break or quitting social media altogether?
“write like no one is reading”
Our brains gravitate towards more acceptance, and finding a sense of belonging, in a world that often feels very isolating. Connecting with people through stories, writing, and experiences is part of being human. Though, I do wonder how much of our work becomes performative, and how much of it comes in its purest most authentic form.
Drawing a line in the sand
When it comes to women in business, we have to draw a line in the sand of how much we are controlled by external factors that steer us from one wave into another. Because riding the wave of others, especially waves of power structures, media and its matrix, does nothing good for us or our confidence, self-esteem and empowerment.








