Blogging to me is an art form, it cannot be prescribed. There is no right or wrong formula when it comes to blogging, and that is the first step that a beginner blogger should realize to maintain its aesthetic feel of authenticity, subjectivity, and stream of consciousness.
However, there are a few things that I would like to share with new blogger that I think would be beneficial.
Write like no one is reading: This was probably the hardest part of blogging for me. I always tried to imagine who my audience was and tailor my thoughts to them. But I learned that when it comes to blogging, to maintain its authenticity it needs to be reflective. Your inner thoughts about strategy, practices, pedagogy, and anything professional that you’re sharing should be shared as authentically as possible to allow yourself room for growth after the process of reflection. This may include sharing not only past successes but also failures. And that’s okay, because it is upon us sharing our failures that we reflect, learn and grow.
Don’t find your niche, find your passion: Many would recommend that you focus your writing on a specific subject, and while that may be helpful when it comes to thinking and planning before the writing process, it can often “pigeon-hole” you into that area. Instead of trying to focus your area of expertise, find your passion. What are you most interested at the moment? What is something that’s taking up a lot of space in your thoughts? Is there a subject/topic that you just learned about and would like to share your experience with others? Writing about one’s passion maintains that level of authenticity that engages your readers to your story.
Don’t forget to tell your story: When I look at my past most read blogs, I notice two common elements: authenticity and storytelling. I keep going back to authenticity, because it weaves into the thread of blogging as an art form that needs to take an authentic shape in writing. Most of my writing that resonates with my readers come from the heart. The ones that do not share my story, feelings, or experience have less engagement. Storytelling, although becoming a cliche of its own, is a powerful tool to incorporate into your writing. The reason for that is your readers want to hear your experience, your voice, and they’re looking for that personal piece of connection. Blogging allows for that connection and mental interaction with your readers, but it can only happen by incorporating a piece of yourself in your writing.
I am sharing these important areas with other writers because for me to figure these out it was a process of trial and error, but also a process of writing, writing and more writing. It can be discouraging for new writers to see that their work is not yet resonating with an audience. However, maintaining the mindset that blogging is a reflective tool that *you* need to do for *yourself* can take some of the new-writer pressure off and allows you to find your authentic voice.
This post was originally published on LinkedIn.